flagship store
for Maison Francis Kurkdjian
In this project I took the challenge of designing a commercial space for the brand Maison Francis Kurkdjian, widely known for their signature fragrance Baccarat Rouge 540.
The focus here is placed on showcasing the launching of a new line of products while rendering a cohesive space representative of the brand.
Minimalist Elegance: Maison Francis Kurkdjian (MFK) embodies minimalist elegance in its visual presentation. The packaging features clean lines and subtle gold accents, reflecting the brand’s commitment to sophistication and simplicity.
Architectural Motifs: The design incorporates architectural illustrations reminiscent of Parisian elegance, connecting the brand to its French heritage and reinforcing its identity in the luxury market.
Consistent Aesthetic: Across its product lines, MFK maintains a consistent aesthetic with variations in color palettes, such as the deep crimson of Baccarat Rouge 540 and the sophisticated navy of 724, demonstrating a cohesive brand architecture.
pos
Maison Francis Kurkdjian’s fragrances are designed with the precision of a sculptor, the emotion of a poet, and the vision of an architect. Each scent is an immaterial composition that fills space and lingers in time.
Perfume is not just a fragrance — it’s an invisible form of architecture. It builds memories, emotions, and atmospheres around the body much like an artwork surrounds a viewer.
Integrading these aspects in a design while combining them with the luxury of the brand origin...
To extend the brand’s luxurious, sensorial experience beyond fragrance, highlighting its commitment to elegance in everyday details. These accessories serve as refined touchpoints that reinforce the brand’s aesthetic: minimal, sophisticated, and artfully crafted. Inviting customers to engage with MFK’s world through practical yet beautifully designed objects that reflect its signature style.
For the launch of the new product, the design enhances the customer journey by creating a sense of quiet discovery and intimacy. It invites visitors to engage with the product not just as a product, but as an artistic experience, aligning perfectly with the Maison’s values.
retail store
The retail store is a reflection of the brand, the values that Francis shows through his work, as well as his own poetic and creative personality.
The design aims to craft an immersive retail environment that merges sensory and spatial experiences. Referencing perfume bottles, reflections, and transparency, and guided by the interplay of poetry and architecture, the interior achieves a sense of weightlessness and layered complexity.
This design contributes directly to the brand values of elegance, poetic architecture, and emotional resonance by transforming the store in a immersive spatial experience.
Every material, light, and volume reflects the minimal, sculptural aesthetic of Maison Francis Kurkdjian’s world reinforcing its identity through atmosphere rather than excess.
visualisation
